WPP Teams Up With Infosys To Launch Its First All-In-One Cloud-Based Marketing Platform

The heat is on to migrate more digital marketing activities into the cloud, and while we have seen a lot of movements from smaller, fleet-0f-foot startups in this area, the big players don't want to be left out in the cold, either. Enter WPP, which today announced a partnership with the Bangalore-based outsourcing and IT specialist Infosys for a new cloud-based digital marketing platform. Called "BrandEdge," the two say the platform is the first of its kind in the industry, in that it brings together, into the cloud, a range of digital marketing activities such as creation and management of digital media across multiple locations and tools to manage campaing execution -- all running on a single platform.

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