Marvel Adds A Dynamic Soundtrack To Its Digital Comics With Project Gamma

The digital team from Marvel Comics is at South by Southwest Interactive this year to show off some new comics reading experiences that they've created. Today they're demonstrating a technology that's currently called Project Gamma. Basically, it's a way to add music to the experience of reading a digital comic ? music that actually adapts to the pace at which you read. As a result, every reader could have a unique experience, said Peter Phillips, the senior vice president and general manager of Marvel's digital media group.

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