When it comes to advertising for your online business there are a wide variety of choices out there for you. It can be difficult to figure out which one would be the best one for you and your online business. In this article, we will focus on banner advertising and the common rates for banner advertisements.
A banner advertisement is simply a graphic that is rectangular in shape, usually about 468 pixels by 60 pixels or 468?60. Banner advertisements have been around practically as long as online businesses have been around. They are still here because they work. Banner advertising is one of the most effective ways to advertise your business online. You can easily and securely purchase a banner ad online at any time. When you shop your banner ad around to various websites you can easily email them the banner along with your payment for the advertising and you are done!
You will need to make sure the placement of your banner ads are just rights, and that they are designed well. Slipping up on either of these can cause you a major waste of time and money. Look through the websites you want to advertise on before you pay to have your banner ad placed. Choose a specific place on those websites that users will easily be able to see, and where the content is relevant to your ad. Visitors will be more likely to click on an ad that is relevant to what they are reading about.
If the design of your banner ad is poor, many people will be less inclined to click on your ad. The design is the most important aspect of your banner advertisement, next to placement. If you do not personally know how to design banner ads you must have a professional design your banner ad for you. They know what will attract someone to click on your ad and why. All you have to do is find a good and experienced graphic artist online that specializes in creating banner ads.
Advertising is different for everyone online. While one type of advertising may work for one business person, it may not work for another. Effective online advertising is practically just as different as we are ourselves. It is important that you try different types of advertising to see what ways are the best for your business. Use the results of your advertising to determine which ones are the best ones for your business.
For a banner ad, you should first note the initial cost of the banner ? what you pay someone to place your banner on their website. Then you need to keep track of how many visitors click on your banner through that website and how many purchases you receive from those people who click through. When you can calculate your banner advertising rates you can easily find out which websites work out best for you, and ultimately, if banner advertising is right for your business.
Napoleon Hill
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